Real-world trust mechanisms

Emotional trust emerges from three mechanisms:

-The ‘trust portion’ of Hormones: arginine vasopressin and oxytocin associated to love, social bonding and suppression of fear making people more trusting. (NIM, 2005)

·      - Facial Expression: which is inherited and transmitted through internal emotional feeling from the subconscious mind to the conscious expression. Hill (2010)

·      - Transitive environment: The external environment facilitating the  ‘experience factor’, which over time forms part of the trust perception between people. Huang (2006)

All three-trust mechanisms form the basis of evoking and conveying authentic trust between people. The online environment can only project two of the three mechanisms, however it can stimulate the hormonal levels through the two other trust mechanisms before human augmentation comes to market.