An assumption has been introduced into business culture which is one where the action to trust has been described as “an engagement to take risk to accept a level of doubt and have confidence, leaving oneself vulnerable to the actions of those one trusts” (Hosmer L. T., 1995, p. 379) .
It has been further been defined as:
“Trust = Expectancy + Belief in expectancy +Willingness to be vulnerable for that belief” (Fox, 2006) .
Risk in this context has been described to be an acceptable entity in the equation to trust. However the continuous engagement to take risk and to trust would vary in relations to the experience and subsequent outcomes. There fore the means in militating against further risks is a means to sustain the engagement to trust.
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